From careers in STEM to the arts and everything in between, black women have been dominating. We are adding titles to preface our names and becoming lawyers, therapists, teachers and more importantly. CEO’s. Black women are dominating business and redefining what it means to be a girl boss like Savannah Britt, founder and owner of The BrittPrint Agency, an international communications agency specializing in public relations, marketing and content creation.
Q: What pushed you to start your The BrittPrint?
A: I started a magazine as a child and throughout that process I learned a lot about the entertainment industry. I was constantly covering events, going to shows, interviewing artists and through that I was able to make friends with a lot of PR professionals. I started to really like that side of the business. Eventually, I realized, “You know what, I want to do PR one day.” I started my magazine at twelve and I folded it when I got to college and I started my PR business, my freshman year of college.
Q: What is the biggest misconception people have about public relations and your industry?
A: The biggest misconception about public relations is that it’s a glamorous job. A lot of people get to see the highlights of it all and don’t realize that it’s actually a 24/7 job. You’re constantly thinking about what’s going to elevate your client to that next level. You go to sleep thinking about pitches that you sent out that morning. You wake up thinking about the next press pickup. Public relations is a 24/7 job.Work never stops. - @sav_britt Click To Tweet
Q: Since founding The Britt Print, has there ever been a moment where things felt surreal to you?
A: Hmmm. I definitely would say when I was working with Pelle Pelle. They brought me on in 2016 to pretty much bring a present-day context to one of America’s longest standing urban apparel brand. Through that, I worked with them for two years as a consultant and I was able to oversee all their influencers and influencer content creation. I was pretty much the reason why you saw a major resurgence of the brand. Everybody from A$AP Ferg, Fatboy and Fetty Wap were all rocking with their brand again. It was really cool to do that and just see it flooding in the streets of New York City and be like, “It happened because I went so hard for it.” That was so surreal.It happened because I went so hard for it. - @sav_britt Click To Tweet
Q: Being a younger black woman in the entertainment industry must come with its challenges. Have you ever felt underestimated because you were young and also a woman?
A: Definitely. All the time. Getting into this industry, you’re definitely bright eyed and you’re excited about your journey, but often times you are hit the reality that it is an old school entertainment industry and that there is a hierarchy that still exists. However, the industry I started in 2012 is not the same today.
I think the youth have a powerful voice in this all and it’s up to us to make our voice heard, whether through digital storytelling or traditional storytelling. Like I said, there definitely is a hierarchy and there are people who want to suppress that voice but there are so many mediums now through which you can tell your own story. I think that’s pretty cool. At the end of the day, I am the teller of my story and where I exist in this space.It's up to us to make our voice heard. - @sav_britt Click To Tweet
Q: “I’m famous for making people famous.” With the rise of social media, what PR and marketing tips can you give those looking to build their influence?
A: Building your influence comes down to really identifying the demographic that you best suit and honing in on that. A lot of times people create platforms and they’re not even aware of what exactly their demographic is. I know it sounds so broad but it’s actually more targeted than ever. If you can really get your content down to a science and understand the root of your demographic, then you’ll excel as influencer.
Q: Who/What motivates you and inspires you everyday?
A: My parents. They’ve always supported my endeavors at a young age and allowed me to explore my creative depths. On a larger scale I’ve been motivated by Oprah, Michelle Obama, Karen Civil, Nancy Pelosi; the list goes on! Just powerful women, in different sectors of business in general inspire me daily. Seeing women break down barriers has always been inspiring to me. Prior to diving into PR, my magazine was built on empowering women. Any woman out there killing it is getting a “yasssss” from me, okay?Any woman out there killing it is getting a “yasssss” from me, okay? - @sav_britt Click To Tweet
Q: What advice would you give to black women who are interested in starting their own business or pursuing a career in the communications field?
1 – Create a list of bold and actionable steps to get to where you’re going.
2- Don’t be afraid to ask for help. Whether it be an internship or a mentor, just reach out and
3 – Lastly, be ACTIVE. Sometimes, 70% of the job is being outside and being at the right places at the right time. Most of the time people think that the internet is the end all be all. You can network from the internet and you can get everything done from there, but there’s still traditional networking that needs to be done.
Q: At The Urban Play, we are focused on redefining what it means to be urban. What does “urban” mean to you?
A: See it’s so interesting you ask that because the word “urban” has been on my mind for weeks now. I say that because Davido’s song “Fall” is charting and they’re putting him in the “Urban” category and he’s competing with Migos, 21 Savage and Cardi B. To me, Afrobeats is more like Dancehall.
I say all that to say, urban can’t be contained to one identity and one meaning. Urban is so multilayered. It’s not traditionally what it used to be back in the day or what society perceives it to be. To me, urban is all encompassing and innovative at the same time. There are so many branches to what urban identity really is. I think that urban exists in every space now and it’s undeniable.Urban cannot be contained to one identity and one meaning. - @sav_britt Click To Tweet
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